Friday 30 October 2009

Random sender addresses

I'm getting really fed up with the practice that some companies have adopted, of setting a new sender address for every e-mail newsletter.

For example, IThound, an Incisive Media publication, sent something with the sender address
This is presumably so that they can route any replies to the originator of the offer that the newsletter covers.

That's not a trusted address so the message is marked as [Spam] and placed in the Junk Mail folder. If I click 'Mark As Wanted' in the AVG toolbar, the message is moved back to the Inbox but no Outlook rules are applied to it. I have to file it manually. A new entry is added to the AVG whitelist, and any further messages from the same sender should be filed according to my Outlook rules settings. In all likelihood, there won't be any further messages with the same random sender address, so all that happens is that my whitelist is stuffed with rubbish like this.

Streetcards, one of my occasional suppliers, who have great products, change the domain name on their outgoing e-mails and the same thing happens.

I actually want to read some of the material that I'm sent. That's why I signed up in the first place. I don't want to unsubscribe, but I don't want to have to waste time either. Hang your heads in shame:
  • Incisive Media
  • Novatech
  • Internet World
  • Insurance Times
  • Euromoney plc
  • Streetcards

1 comment:

Sean said...

Hello John,

I am the Database Manager at Incisive Media and would like to let you know about a recent development to our email marketing. Following the feedback from various recipients of of our emails (including yourself). We have begun to set up fixed sender addresses, which will make it easier for you to add the address to the safe senders list. This has been put in place for IT Hound so you should begin to see already a set from address for you to add.